McMurray skin care company raises $2.85 million, rolls out across the country

South Hills dermatologist Mark Seraly knows all too well the problems facing medical professionals when it comes to seeing patients with potential skin cancers in a timely manner.

Waiting is a dangerous game to play, he says. A South Hills dermatologist for the past 23 years, Seraly understands that many dermatology practices are so saturated with patients that it can take months for a patient to get in the door.

Iagnosis was founded in 2012 by Seraly, CEO, and Larry Eakin, chief strategy officer, to give patients faster and more convenient access to care while addressing the escalating problem of deadly skin cancer in the U.S.

Their first online service, DermatologistOnCall, allows patients to take and submit photos of their skin concerns online. Within 24-hours, patients receive a medical diagnosis from a doctor and a plan for care. If cancer is suspected, patients are seen within three days.

Based in McMurray, the company currently employs 12, mostly contractors.

“We’re what MedExpress is to medical care, express care for specialty dermatology,” says Seraly.

While telemedicine services are taking off across the country, the concept for dermatology is still fairly new. Iagnosis started slowly, expanding its service to dermatology practices across the state of Pennsylvania.

In February, the company rolled out a national platform in Georgia, Florida, North Carolina and West Virginia and plans to expand across the country. The service costs $69 and is not, to date, covered by insurance. For many, the benefit of a speedy diagnosis is well worth it, says Seraly.

“This past year we had to do a really deep dive into the state and regulatory roles attached to telemedicine,” says Seraly. “We are now clear to operate in 44 out of 50 states.”

Iagnosis recently raised $2.85 million in equity funding through angel investors. The total raised to date is $7.25 million, all from a solid group of trusted investors which is key for a company like ours, says Eakin.

The platform expedites a doctor’s ability to care for patients and doesn’t add to his or her existing patient workload, Seraly says. “It’s really an express care model and a convenience to patients.”