Carnegie Mellon Industrial Engineers Sophia Berman and Laura West are tackling a problem that at least 50% of the population contend with—wearing the right size bra. It is estimated that up to 8 out of 10 women are wearing the wrong fit. This not only causes discomfort but also back and shoulder pain for women with larger cup sizes.
And while the $6.5 billion brassiere market has many players, few—if any—offer options that merge function, comfort and aesthetics.
Until now. Berman and West founded Trusst Lingerie to build a better brassiere. “We’re re-engineering the bra to address the support and comfort needs that larger busted women have,” says Berman.
“The idea behind our products is that we are focusing on breast weight,” adds West. “Typical bras with underwire place most of the weight on the shoulder straps, whereas our product will support from beneath the bust.”
According to West, the average American breast size is 36DD but Trusst’s products will focus on American sizes that range from DDD and up.
The product of a team of engineers, their patent-pending design aims to combine technology and beauty. “We will utilize breathable, antimicrobial material that will also incorporate beautiful additions such as lace and decorative fabric,” says Berman.
Trusst is testing their first prototypes with a goal to launch this year.