“Are you looking for a date?” is a question you might expect from OkCupid or Match.com but it’s precisely one of the questions that branding firm UpTo Know Good asks. Yes, our social media dominated world has led to this.

If you answered “Yes” to the above question, then “UpTo Know Good will build you a logo and identity package that can help you stand out from the rest of the men and women looking to score a date.”

This proposition might sound preposterous at first, but think about it. As our lives exist more online, the noise at the bar is replaced by internet din – that’s 40 million people on online dating sites vying for attention. You need to stand out. We do not survive on Photoshopped headshots alone.

Facetiousness aside, the more serious question that UpTo asks is “Are you seeking a job?” We have heard the cautionary tales of tagged hard-partying Facebook photos breaking the deal with job offers. Or that post you did a few years ago that may have been a little too personal. UpTo Know Good will conduct a social media audit for you to “protect you from any ill-advised content that might make you less valuable as a candidate.” The firm will also curate and plan your social media presence to make sure that your posts reflect your personality. Your LinkedIn profile has never looked so good and that Klout score is going to earn you some awesome perks.

UpTo Know Good is an offshoot of creative firm, Shift Collaborative, founded by Eric Sloss and Sarah Mayer. The marketing firm launched UpTo as a creative social enterprise that responds to two symbiotic needs: small businesses need the same caliber of creativity that Shift provides to larger firms at a price point they can afford, and the growing freelance creative workforce looking for meaningful work.

UpTo works with communities to bring pop-up creative services that aim to reactivate spaces, engage businesses and catalyze work for creative professionals. The PopUps have been a success.

Personal branding is UpTo’s next audacious proposal. Eric Sloss believes that if corporations brand themselves, why not people? “As marketing creatives, we help evoke emotional connections brands. We do the same for people, to help them stand out in the crowded marketplace – be it for jobs or for dates.” The personal branding services include logo design, social media posts planning, personal website development, resume design, press strategies, and for those who already posted those sorority photos – crisis communication consultation.

“Everything is social,” Sloss adds, “so the curation of one’s brand is more important than ever.”

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Leah Lizarondo

Leah Lizarondo is a food advocate, writer and speaker. She is also the co-founder of 412 Food Rescue, an organization that seeks to eliminate food waste to make an impact on hunger and the environment....