Classic tailoring and state-of-the-art technology combine in a new store raising the bar on men’s fashion in Pittsburgh. It’s fitting that the first US store for the Canadian made-to-measure men’s clothing store Surmesur is located in the heart of Downtown, the store’s owners say. Fitting, yes.
“Our expansion to the U.S.was a long time in the making and we spent many months looking for just the right opportunity,” says Surmesur co-founder Vincent Thériault. “Pittsburgh was one of our first choices because it has the right demographic with a great sense of style and personality. We were looking for a location to make us accessible to our clientele, and everything just fell into place to make it happen.”
Billed as an atelier-quality experience at ready-to-wear prices, the new shop is “all about the experience,” says assistant manager Rich Rivera.
Shoppers can choose from shirts and accessories at a range of prices or go for the full custom experience—a made-to-measure suit. A style consultant works with the customer to create a custom look and take measurements so the suit fits impeccably. A made-to-measure suit starts at $350 and can cost up to $6,000.
The made-to-measure experience takes from four to six weeks and the consultant works with each customer to choose a fabric (from over 8,000 options), take measurements and use a computer program to create the final custom look. Final tailoring is completed to ensure the proper fit.
“We love to get to know our gentlemen,” says Rivera. “Who they are and what they do, and we love to create for them. They look amazing and they feel great in our clothing.”
Founded in 2010 in Quebec City where the first store is located, Surmesur, which means “made-to-measure” in French, has stores in Montreal, Laval, Ottawa, Toronto, and Mississauga, Canada. The Pittsburgh store opened in August and the second US Surmesur opened in Chicago last week.
Pittsburgh has welcomed the company’s made-to-measure concept with open arms, Thériault says. “We want to open more than 20 Surmesur stores within the next three years in Canada, the United States and even overseas. Our goal is to become the global benchmark in the design of custom, made-to-measure clothing for men.”
“Combining traditional tailoring with modern software and technology is a great fit for Pittsburgh,” says Adrian Madero, director of expansion and new projects at Surmesur, adding that this combination reminds him of Pittsburgh’s comeback as an innovation hub.
Surmesur is located at 202 Fifth Avenue off of Market Square in Downtown. The store is open Monday to Wednesday 10 a.m. to 6 p.m., Thursday and Friday 10 a.m. to 9 p.m., Saturday from 10 a.m. to 5 p.m., and Sunday 12-5 p.m.