photo by Reed & Co.
photo by Reed & Co.

For anyone resolving to eat better in the new year, a new “healthy grab and go” retail food shop is opening today in Lawrenceville. The innovative Reed & Co. aims to offer a friendly neighborhood destination for locals searching for fast nutritious options.

“We hope to be a place where people can walk in and walk out quickly with prepared salads, fresh juices and healthy munchies,” says Reed Putlitz who co-owns the new business venture with his wife, Angela Romano.

The owners hope the prime location on the busy stretch of Butler St. next to Smoke and Row House Cinema will be a convenient pit stop for those on the go. “We hope to appeal to health-conscious customers, but also inspire and engage with people looking for healthier alternatives,” says Putlitz.

Reed & Co.’s menu will feature fresh fruit, veggie and salad options, soups, smoothies, cold press juices, oatmeal and lots of healthy snacks. They will also offer coffee from local favorites Commonplace Coffee Company, and tea from neighboring Gryphon Tea.

There will also be healthy spins on some local favorites. For example, the New Pittsburgh Salad will feature fresh romaine, arugula and spinach, with a vegan ranch dressing, Bragg’s nutritional yeast to add a cheesy taste, and crunched up potato chips made with avocado oil to mimic — you guessed it —  classic tater tots.

The owners moved here recently from New York with their young daughter to be closer to family. They hope to create a welcoming atmosphere filled with creative elements.

Both Putlitz and Romano have design backgrounds having worked, respectively, for The Row (Mary Kate and Ashley Olsen’s line) and Marc Jacobs. The front of the shop will be used for creative messages and displays which they plan to use as a “voice for the store.” The ability to feel like “part of the neighborhood” and interact face-to-face with customers and other local businesses was a big part of why the couple picked Lawrenceville to set up shop.

In addition to collaborations with Commonplace Coffee Company and Gryphon Tea, Reed & Co. plans to upcycle pulp made from their cold press juices. They will be offering the citrus pulp to local bakers, Gluten Free Goat who plan to incorporate it in recipes.  As Putlitz explains, the “Co.” in Reed & Co. not only stands for “company” but also for “community” and “collaboration.”

For more information on Reed & Co., follow them here and on Instagram. For current hours during grand opening week, call 412-605-0237.

Tom O'Connor

Tom O'Connor is a photographer and writer currently based in Pittsburgh.