Jerry Paytas looks out his oversized conference room windows in remade industrial Chateau Street and likes whatâs there.
âWeâre starting to see the benefits of the reinvestments weâve made diversifying our economy,â he says. âThe technology base, and other industries, are spurring a lot more revitalization around the city.â
Paytas ought to know. As vice president of Fourth Economy, a consulting group, he spots trends, guides and counsels. âIâve been working in economic development for 25 years,â he says. âI spent the first 20 looking for the silver lining in the economy. Now I donât have to search for it. Pittsburgh has population growth. Job growth. A healthy economy overall.â
Paytas pauses to consider. âHowever,â he begins.
As an American city, Pittsburgh is clearly the Comeback Kid, first inventing modern urban redevelopment, then brilliantly rebounding from the demise of heavy industry, remaking itself into a world leader in technology, medicine and education.
Yet a closer look reveals that weâre not there yet. For Pittsburgh to grow from good to great, a number of areas need to be improved.
From a laundry list of must-dos, here are NEXTâs top five.
Air Quality
Sure, Smoke Control cleared the skies, and they look great. But looks can be deceiving. Are deceiving when it comes to air quality.
As someone whoâs taken the lead on this vital issue, the Heinz Endowmentsâ Grant Oliphant reminds us that âbreathing is not optional. âWe all do it. What weâre doing now is playing the lottery on whether weâre going to be one of the lucky people who donât get sick breathing this dirty air.â
âWe need to educate people that the problem still exists,â Oliphant adds. âThe myth in Pittsburgh is that because air is better itâs OK. Itâs not. People are suffering because we need to do a basic clean up.
âTougher regulations are part of the answer,â he says, âbut so is greater enforcement. We have polluters in the county who are paying for the right to pollute.â He shakes his head. âThat shouldnât be. Canât be.
âAside from a health issue,â Oliphant argues, âclean air is an economic development issue. Google, Rand â what you hear from them is that one of their top priorities is clean air. Their workers can live anywhere in the country. They want to live in communities where the air they breathe is safe.â
âBottom line,â Oliphant avers: âif we are not astute about this, if we cling to the polluting industries of the past, we will lose out on the economic growth industries of the future.â
To take the fight to the street, the Heinz Endowments have created the Breathe Project. Headed by Phil Johnson, Breathe, he says, âpulls together a diverse group to talk about air quality â future, livability and image. Sometimes it boils down to something as simple as âcan we go to sleep with windows open and wake up without coughing?’â
Transportation
Just as particulate matter is not entirely of our own making, so are our transportation challenges not entirely home-grown.
âOne emerging area,â Jerry Paytas says, âis air service. Itâs not unique to Pittsburgh. All second-tier cities have seen big declines in air service. The old hub system has broken down. Airlines want to be in cities with an indigenous, large-traffic base. The solution to a lack of direct flights isnât necessary local. It may be beyond our ability to fix.â
Locally, however, we have miles to goâand ways to get there.
So says Ken Zapinski, Allegheny Conference senior vice president for energy and infrastructure.
âWhile Pittsburgh topography gives us wonderful neighborhoods,â he says, âand stunningly beautiful vistas, it makes transportation difficult. People canât go the way the crow flies. And roads are never as wide as youâd like them to be. So physical constraints are big defining factors in moving around people and goods.â
âOur question is how can we take control of our own destiny?â Zapinski adds. âNot Harrisburg. Not Washington. How can we create a regional vision around connectivity? That communities are connected in the best way possible. That roads and highways, transit systems, bicycles, walkways all stand side by side? Transportation is a network, and all pieces of the network need to work together.â
Easier said than done, he admits, but âletâs get started. Letâs make it easy to live in the region without a car. Thatâs very hard now.â
âIt wonât happen this year,â Zapinski warns. âOr next. But now conversations are taking place about what the future should look like. What should things look like 20 years from now?
âWhatâs most important,â he says, âis never to lose sight of the human element. That the region offers transportation opportunities regardless of education, background, race, or socio-economic status.â Read more about transportation issues in this article that features Ellen McLean of the Port Authority.
Equity/Diversity
âRace is Americaâs defining social problem,â says Larry Davis, Dean of Pittâs Social Work School and head of its Center on Race and Social Problems. âItâs the most endemic. And we have the greatest reluctance to address it.â
But address we must, he says, for an equitable distribution of wealth and opportunity. âOur challenge is to include all of our citizens in the growth and rebirth of Pittsburgh. Not just some of them. All of them. The major question facing us today is are we defining, re-creating and re-inventing ourselves in such a way to do that?â
âTo do that,â he continues, âwe need to be sensitive to the implications of what we do. We need to acknowledge that we havenât done it in the past. And we need to identify the advantages of including peopleâa more attractive city; a safer, less violent world; a just society.â
Top-down leadership will help, Davis adds. One way is to replicate the Rooney Rule, the NFL requirement that applicants for any significant hire include at least one minority candidate. âWe know we need diverse people in the room,â he says, âso letâs do it. To say âwe canât find anybody qualifiedâ is nonsense!â
To that end, his Center on Race and Social Problems provides a forum to investigate such challenges and solutions. âItâs a place where civil-minded people can discuss race,â Davis says. âIn 2010, 1,000 people came here, to the biggest conference about race in American history.
âIn order to persevere,â Davis says, âwe must say, âIâm not at the end. Iâm somewhere in the continuum. Iâm part of the process.â Because seeing that itâs protracted keeps us from becoming completely disillusioned. Completely defeated. âThis is my part of the struggle.â If we say that, we can sustain ourselves.â
Education
âWeâre facing a global economy,â says A+ Schools executive director Carey Harris. âBut public education is not designed to deal with the future. It is slow to respond. What it takes to thrive is a much higher standard of education. Currently, our public schools are not up to that standard. Meaning that a high school diploma will no longer translate into a living-wage job.â She pauses. âItâs as simple as that.â
Joined in the struggle by such organizations as Communities in Schools, the Neighborhood Learning Alliance, Propel, the Neighborhood Academy, and others, A+ Schools was formed in 2004 to provide objective oversight and support for school improvements.
âWhile we expect everyone to be educated,â Harris adds, âwe havenât built the system to serve the students. We donât serve poor kids well. They get fewer enrichment courses, fewer books and fewer advanced courses. They experience higher teacher and principal turnover. Higher absenteeism, higher drop-out rates.
âHaving said that, there are good things happening,â she says. âPittsburgh Public Schools superintendent Linda Lane is an amazing person. She really gets it. There are great teachers doing amazing work. Weâve engaged parents in high-poverty schools. But we still have big challenges. We need a way to achieve better outcomes.â
Finish Line
Jerry Paytas sits back and reviews it all. Air quality. Transportation. Equity. Diversity. Education.
Whatâs the timetable? heâs pressed.
âIn truth,â he says, âit never gets done. We always have to go back and fix something. We always need to re-invent ourselves. Technology changes. Peopleâs choices change. Economies change. So a city has to understand when the game has changed and be nimble enough to adapt.â
Paytas folds his hands, looks out the window at the evolving industrial wreckage of Chateau Street, a landscape that is rusting and sluggish, but still alive.
âThereâs no finish line,â he says.
Look for more in-depth coverage of each of these issues in NEXTpittsburgh soon and please feel free to comment below or here.