Is there anything else you would like to add? Anything that we haven’t covered?

We’ve had some key partners — the airport, VisitPittsburgh and the Tech Council. There’s common ground in terms of how we all need to market the region. And so, that collaboration has been pivotal in getting us over the finish line here in the midst of a pandemic.

And I really want to emphasize that this is placemaking, and this is for inside the region as well as outside the region. We need to make sure that there’s a groundswell of support for this, that there’s awareness across the region, about these messages and the tools that are available for recruiters to businesses, etc.

And also I think it’s a moment for Pittsburgh. It’s not just our story; it’s how we tell it. I think it’s a moment for us to think about telling a story in a more confident and assertive way. In Pittsburgh, we’re nose to the grindstone so maybe don’t do that. We have an amazing story to tell and we haven’t been telling it.

Here are some tools to do that, while also reaching those targets that we need to attract in the region to support additional growth and investments. Those tools are all found on the website There’s a specific section of that site which is a talent toolkit. We all know that one of the most important things for any business right now to get the competitive edge is talent. We really worked closely with our leadership and our members to make sure we’re crafting tools that recruiters and HR professionals have at the ready to do that work to tell the story in Pittsburgh.