Media theorist Marshall McLuhan predicted these kinds of changes way back in the 1960s when his name was part of a nonsensical rhyming couplet on Rowan & Martin’s “Laugh-In.” He was talking about television mainly back then but his theories hold up for our digital age: Technology shapes culture.

And in this case, cultural changes have killed the daily newspaper.

Coming soon: Part two — the way back to sustainable local news.

Comings & Goings

Maggie Weaver. Photo courtesy of TABLE.

TABLE Magazine has hired Maggie Weaver for a newly created full-time position as online editor. She had previously worked at Pittsburgh’s City Paper as lead food writer.

“TABLE’s continued online growth plans needed a dedicated editor to continue to expand and diversify the online content,” publisher Justin Matase told me. “In addition, she will be heading up a new TABLE digital B2B product launching later this year.”

The Incline has announced the hiring of a new director, Francesca Dabecco, a local freelance writer known for uncovering interesting local stories such as the shoeshine guy who lost his business to the pandemic, the Stanton Heights baker feeding his neighbors on sourdough bread and the rebirth of the North Side’s Hipwell Flashlight Factory.

She replaces Colin Deppen, who went to Spotlight PA as newsletter editor/reporter.

WPXI-TV news reporter Amy Marcinkiewicz has stepped down from broadcasting after more than 25 years so she can run for district magistrate in Evans City. She told The Beaver County Times that if she wins, the new job will not be that different from the old one: “The roles of a magisterial district judge are things I already do as a journalist,” she said. “I research, learn the law, interact with people, listen and get to the true story in any situation, always remaining completely unbiased.”

WTAE-TV weekend meteorologist Cam Tran has left town to work at another Hearst station — WESH-TV in Orlando, Fla. — has reported.

The Newspaper Guild of Pittsburgh finally has elected a new president, Lacretia Wimbley, after a failed special election in December. The Guild had declared her the narrow winner then but invalidated the vote count after members identified some irregularities such as unsigned ballots and security lapses. Melissa Tkach, who lost the first round, and reporter Andrew Goldstein chose not to accept nominations for the office.

The founding director of the Center for Media Innovation at Point Park University, Andrew Conte writes the On Media column at NEXTpittsburgh with support from The Heinz Endowments. You can find all of his columns here, and you can email him.