The fountain at PPG Plaza. Sure, it looks tame now. Photo by TH Carlisle

Some people will do anything for money, and it seems I am one of them.

The request came from John Meyer, whom I have known since he was this big (I have my hand down at my knee.) Would I join in the CEO Soak to raise money for the ALS Association Western PA Chapter? The ALS group was behind the brilliant and spectacularly successful Ice Bucket Challenge, which went crazy-viral and set records for fundraising to combat Lou Gehrig’s Disease. Their services are now more in demand than ever, so here they go again.

The kicker: I will have to stand—or sit or do cartwheels, I still don’t know what—over the spouting-from-the-ground PPG fountain which will be turned on for a full 60 seconds in front of a gazillion people. Or so it will seem.

I mean really, who could say no to that?

This is the first CEO Soak and the idea is to encourage companies large and small to support the ALS Association Western PA Chapter by donating to see their boss get publicly humiliated—I mean, doused refreshingly on a hot summer day—at what is technically called the PPG Plaza and Water Feature.

So here’s the deal: Come out August 3 at lunchtime for your chance to see me along with plenty of other nutty Pittsburghers including Janelle Hall of WTAE (wife of the charming John Meyer), Frank Coonelly of the Pirates, Steve Guy of Oxford Development, Senator Jay Costa, Duane Rieder of the Clemente Museum and Jeremy Waldrup of Pittsburgh Downtown Partnerships. There are plenty more, and the list is growing. We will all take our spots and get drenched under 15-foot high water plumes, for a good cause.

You can donate here to support our team (Please!).

Can’t make the event? That’s great! I mean, no problem. You can still donate here and we will include your name in a follow-up article in NEXTpittsburgh.

Let’s see how much we can raise for ALS. The biggest donor gets a beach towel and a photo in NEXTpittsburgh, wet or dry.

Tracy Certo

Tracy is the founder and Editor at Large of NEXTpittsburgh which she started in March 2014 and sold in December 2020. She is passionate about making Pittsburgh a better place for all and connecting people to do the same.