Founder + CEO of LUXE Creative, a full-service design studio, Creative Director Martin Potoczny has worked with everyone from Madonna and Microsoft to the Pittsburgh Zoo and Chanel.
Monday, August 10
Start my week as always, grabbing my laptop at 6 a.m. while still in bed to review emails and my calendar. Monday morning comes swift after an exciting weekend of working events and having a great time swimming and exploring at a friend’s ranch.
7 a.m. run to the gym to get a quick sweat on, then an event planning meeting with Peggy and Colleen from the Epilepsy Foundation to start planning the grand arrival of People’s Gas CEO, Morgan O’Brien, who is the honoree at their spring 2016 “Mardis Gras” event.
I will then speed off to Mecka Fitness in the South Hills to check in on my design with co-owner Kevin Beamon on their new advanced, multi-media cycle studio. Then off to the next fitness studio that I’m designing, MET Performance Lab. Mecka and MET are interiors projects and two of four fitness studios that I recently designed; Yoga Hive in the Strip District and Steel Revolution in Shadyside round out the list.
I will spend the rest of the evening working on proposals and designs, making a quick stop at Whole Foods and then home.
Tuesday, August 11
The LUXE Creative Marketing + Special Projects team heads out for a new business meeting with a full-service client in Cranberry Township to begin the process of company re-branding and designing their brick and mortar stores to prepare the company for expansion.
This afternoon is a site visit at the ALMONO site for the upcoming Thrival Innovation + Music Festival. I’m so thrilled to be working with the Thrill Mill team as the designer and creative director for this year’s festival—styling the VIP and artist village, creating the atmosphere on the festival site and producing artistic lighting installations.
It is a very busy morning in my Lawrenceville studio, working on proposals and designs. Also have a client stopping by to review designs for her son’s sports-themed bar mitzvah, scheduled at the River’s Club fitness facility this fall. I will end the day at my parent’s house in the country and have dinner with them. It should be an absolutely gorgeous evening, so we will eat grilled chicken salads on the patio.
Thursday, August 13
This morning’s schedule starts with my weekly producers’ meeting for Women’s Health Conversations with conference founder, Dr. Vonda Wright, M.D. We will celebrate the news that Vonda’s fourth book, Fitness After 40: Your Strong Body at 40, 50, 60 and Beyond, is a #1 Bestseller in Health & Fitness books on Amazon.com … and sold out in just one day!
I’m also scheduled to taste a menu that we’ll be serving to 500+ guests for the Pittsburgh Ballet Theatre’s Pointe in Time Ball that I’m producing in November at The Westin Convention Center.
After lunch, I get to meet the fabulous Mary Kirk of The Skin Center for a potential sponsorship of an event. I will then have a little meeting with Donna Bour of Venture Outdoors to talk about an event collaboration coming soon with a panel of speakers—doctors who climbed Mount Everest numerous times. Yes … this is real life!
I also have an executive conference call with my colleagues at NYMBUS, a local tech startup that I’ve been involved with. We design and develop audience engagement app-based and wearable lighting technology for concerts and live events. Shhhh … that’s all I can say for now!
Friday, August 14
Start the morning with a quick stop into Maniac Magazine’s office. I’m there for a photo shoot for an exciting project they’ll unveil soon.
Off to the new UPMC Lemieux Sports Complex in Cranberry to deliver orchids and to congratulate my client, Medical Director Dr. Vonda Wright, on last week’s grand opening. This week the staff moves in so I am surprising her and her staff with flowers for their new space.
Today I’m scheduled to catch up with Kim Chesney from the Pittsburgh Technology Council for lunch at Amazing Cafe—my favorite organic spot. Later I’ll grab a low-key dinner and call it an early night.
Saturday, August 15
Early morning workout at Orangetheory Fitness in the East End, followed by a NYMBUS executive meeting. On my way to the car wash I will stop into The Vandal for an iced coffee and biscuit. I love this spot; it makes me feel like I’m back in Los Angeles. Stop at the studio to hand off a client sample then run to the Wheel Mill to talk to my brother about a project we are collaborating on and drop off my bike to be tuned. My brothers Mark and Michael designed, built and manage the facility. Then back to The Vandal for lunch and off to the Carnegie Museum of Art to check out the exhibit of new work by Jacqueline Humphries. Later tonight I’ll grab dinner with friends and hopefully relax for a minute.
Sunday, August 16
I’ll wake up early this morning and take my dog, Mr. Chainsaw—a 13-pound white Bichon—to Schenley Park, then off to brunch at Marty’s Market with my publicist Renée Sroka and friends. I’ll swing by the studio and check on a few things, and then head to the family farm to spend quality time with my family and friends. What. A. Week. Can’t wait to do it all over again.